Visual content creation for social media – photos, graphics, GIF

What is visual content creation?

What exactly is visual content, besides photos and videos?

  • Static visuals
  • Infographics
  • Animated posts
  • GIFs
  • Motion design
  • And more

Why create visual content for social media?

Compared to the visual content you see on posters and billboards, content on social media needs to be more colourful, more impactful and able to grab people’s attention in an instant. In short, it needs to pop. In short, it needs to pop.

Quick… you have less than three seconds to grab the attention of your target! you don’t engage them instantly, you’ll lose them. Once your user is engaged you can get your message across. Those first three seconds are crucial, which is why you need to create innovative content that makes an impression and sets your brand apart.

The winning formula for engaging content

How do you create visual content that makes an impact? At Spritz, that’s our super power. Everyone wants to know the secret to staying on top of the latest trends, but there really is no magic formula.

Our secret? Staying curious, alert and constantly in research mode. We save posts that inspire us on Instagram. We follow influencers in a diverse range of fields. And we keep a close eye on what’s happening in the worlds of culture, film and fashion.

We look for inspiration every day. Like an artist always on the lookout for their muse, we feed off the inspiration around us and then interpret it in our own way to deliver creative, unique results.

Why do you need it?

For a brand to shine, diverse content is a must. And when it comes to visual content, you can let your creativity run wild. The punchier the content,the more it’ll stand out in users’ feeds.

Reference brands to watch. Scroll through the Instagram feeds of iconic brands like McDonald’s, Taco Bell, Starbucks and Coca Cola. From super simple to complex, their animated content. offers a far greater return on investment than images or photos ever could. Brands like these have also mastered the art of communicating key messages in just a few seconds.

What is motion design?

Motion designis photo animation. It can be made up of a single element that moves or several elements that tell a more vivid story.

Stop motion, is a video in which the images move slower than normal. round 10-12 frames per second, to be exact, compared to 30 frames per second for TV or 60 frames per second for movies.

Sounds confusing? Give us a call and we’ll be happy to explain!

How does it work?

Visual content creation should always be aligned with the social media strategy. Based on brand guidelines and content calendars, we determine how to best showcase your brand using images on social media.

Dare is the word to watch here. If you copy other brands, you’ll never stand out. And if you’re afraid, you won’t stand out either. Taking risks is the only way to really catch people’s eye. If you copy other brands, you’ll never stand out. And if you’re afraid, you won’t stand out either. Taking risks is the only way to really catch people’s eye.

At Spritz, we love the creative aspect of our work. Coming up with fresh ideas, creating moodboardsand organizing photoshoots. Plus we always move forward at your pace, keeping your reality and issues top of mind. We always work in close collaboration with you to make sure your needs are being met.

Can we serve you some photos, infographics or GIFs for your social networks?